Dear Retail Owners, Operators, Managers and Supervisors, Would You Like to Learn About:

If the answer is YES to any of the above questions, this is the workshop you have got to attend!

Sign Up Now!

Retail Psychology & Technology Growth Seminar

With the world of E-commerce running rampant, how can retailers, both online and offline, maintain and sustain their business?

Raising rental costs spell disaster for retailers and low barrier to entry increases the abundant online stores even more. The competition between and among the various types of retailers for customers will only grow stiffer, evident in the empty stores seen in malls along Orchard Road.

What can a retailer do to interest customers from competitors?

How can you as a retailer thrive in this overpopulated industry?

This is what this seminar is all about. You will learn how you can utilise marketing techniques to increase your profitability. Understand the potential of technology and how adopting technology as part of your marketing can be your trump card in customer acquisition. Find out how to employ psychology to better capture the hearts of your customers.

For the second segment, Mr Kelvyn Chee will be covering a really interesting topic on why size does not matter. In the modern economy, rather than size, what is more important is nimbleness; an organisation’s agility. Having these 2 characteristics enables companies to react faster, make quicker decisions and have accelerated innovations to propel their business ahead of the competition. In order for us to build such agile companies, you should implement processes to build your business.

For the third segment, hear it from the man himself, Mr Andrew Tan, co-founder of Japanese lifestyle brand ‘atomi’. Through active learning and practical hands-on experience, learn the multi-faceted challenges in conceptualising, implementing and managing a retail business while staying relevant in the trade and the industry.

Date

12 July 2016, Tuesday

Time

Segment 1 & 2:

9:00 am to 11:30am

(Registration starts at 8:30 am)

Segment 3:

2:00pm to 4:00pm

(Registration starts at 1:30 pm)

Venue

Segment 1 & 2:

Devan Nair Institute for
Employment and Employability
80 Jurong East Street 21 , level 1, Hall 4
Singapore 609607

 

Segment 3:

Devan Nair Institute for
Employment and Employability
80 Jurong East Street 21 , #01-04
Singapore 609607

Segment 1: This workshop is at $38 per pax. Local Retail Industry Professionals enjoy a special rate of $19 subsidy. Name card to be presented during registration.
*applicable to Singaporeans and PRs in the retail trade only
Segment 2: This segment is free of charge.
Segment 3: $100EARLY BIRD SPECIAL. Registration will be at $150 after 26 June.
(Local retail trade partners will get limited edition products worth $33)
You may wish to sign up for the entire seminar, or separately for each segment.
DURATION FULL SEMINAR PROGRAMME
8:30 am – 9:00 am Registration
9:00 am – 11:00 am Segment 1 : •  Retail Psychology
•  Marketing Strategies
•  Technology in Retail
11:00 am – 11:30 am Segment 2  : Size Does Not Matter
Why all companies should implement processes to build your business
11:30 am – 1:30 pm Lunch Break
1:30 pm – 2:00 pm Registration
2:00 pm – 4:00 pm Segment 3 : How to build a luxury lifestyle brand in Singapore, the atomi way
Function areas:
•  Retail Operations
•  Brand & E-Commerce (Omni Channel) Management
•  Marketing and Communications
•  Merchandising

Benjamin Yang

Benjamin Yang is the Managing Director of Novitee Pte Ltd. He is known in Asia as the leading F&B Profit Strategist.

An internationally sought-after speaker and consultant, Benjamin has worked extensively, both locally and abroad with some of Asia’s biggest brands, such as Sakae Holdings, Each A Cup, Temptations Cakes, Sunway Lagoon, Kidzania (KL), Hypermart, etc.

A multi award-winning entrepreneur, he is frequently featured in the local media on widely-read topics, such as F&B Psychology and F&B Strategies.

Kelvyn Chee

Kelvyn Chee was raised in a family dealing with the tailoring business. In 1978, the family started a factory to do production for local apparel brands. They later ventured into the retail and created a few popular fashion brands in the local men fashion scene. At its peak, they have 15 shops in all prime shopping centres such as City Plaza, Wisma Atria, Far East Shopping Centre etc.

Kelvyn grew up in the factory and retail environment and hence became very well versed with the production process and fabrications. He then uses this valuable experience to help him establish himself in this trade.

Andrew Tan

Andrew Tan is the partner in atomi’s consulting practice, and is a co-founder of atomi’s retail businesses

He has extensive consulting experience working in a range of sectors, including consumable products, retail, public sector and financial industry. Andrew has deep consulting experience working with clients at the Asia Pacific & Japan as well as industrial experience in banking and IT industries in developed markets such as Australia, United States and United Kingdom and developing markets like Africa, India and Middle East.

He now uses his vast knowledge to introduce customised solutions on everything from market entry finance to where the pastures are greenest. Currently, he is designing a shopping mall in Japan, while managing atomi in Singapore.

Segment 1

$ 38

Local Retail Industry Professionals enjoy a special rate of $19 subsidy. Name card to be presented during registration.

*applicable to Singaporeans and PRs in the retail trade only

Segment 2

FREE

This segment is free of charge

Segment 3

$ 100

EARLY BIRD SPECIAL

Registration will be at $150 after 26 June.
(Local retail trade partners will get limited edition products worth $33)

Sign Up Now!

You may wish to sign up for the entire seminar, or separately for each segment.

*Should you have any enquiry, please contact Benjamin Yang at benjamin.yang@novitee.com or at 6438 2006.

ORGANISED BY:

EVENT PARTNERS: