Retail Psychology & Technology Growth Seminar
With the world of E-commerce running rampant, how can retailers, both online and offline, maintain and sustain their business?
Raising rental costs spell disaster for retailers and low barrier to entry increases the abundant online stores even more. The competition between and among the various types of retailers for customers will only grow stiffer, evident in the empty stores seen in malls along Orchard Road.
What can a retailer do to interest customers from competitors?
How can you as a retailer thrive in this overpopulated industry?
This is what this seminar is all about. You will learn how you can utilise marketing techniques to increase your profitability. Understand the potential of technology and how adopting technology as part of your marketing can be your trump card in customer acquisition. Find out how to employ psychology to better capture the hearts of your customers.
For the second segment, Mr Kelvyn Chee will be covering a really interesting topic on why size does not matter. In the modern economy, rather than size, what is more important is nimbleness; an organisation’s agility. Having these 2 characteristics enables companies to react faster, make quicker decisions and have accelerated innovations to propel their business ahead of the competition. In order for us to build such agile companies, you should implement processes to build your business.
For the third segment, hear it from the man himself, Mr Andrew Tan, co-founder of Japanese lifestyle brand ‘atomi’. Through active learning and practical hands-on experience, learn the multi-faceted challenges in conceptualising, implementing and managing a retail business while staying relevant in the trade and the industry.