Dear F&B Owners, Operators, Managers and Supervisors, Would You Like to Learn About:

Utilising Consumer Psychology in Your Marketing and Branding

Using Technology to Increase Profitability

Building Capabilities to Run Your Operations Effectively

About this Workshop

With over six thousands outlets of restaurants and hawkers, the F&B industry in Singapore is very competitive and consumers are spoilt for choices. F&B businesses are faced with challenges after challenges; good workers are hard to find; rental costs are expensive and turnover rate is high. This list can go on, and it seems that all the odds are stacked against you.

But have you ever wondered why certain F&Bs can still succeed?

What is it about these F&Bs that they are doing correctly?

This is what this seminar is all about. You will learn how you can utilise psychology and technology to increase your profitability. Learn how can adopting technology as part of your operations solve your business issues and how to effectively apply psychology into your marketing to better capture the hearts of your consumers. We have put together a program to share some of the industry’s innovative psychology and productivity strategies to drive your business, as well as how SMEs can leverage on relevant government schemes to support their capability development.

F&B Profit Seminar

DATE 18 April 2017, Tuesday
TIME 1:30 pm to 5:30 pm
VENUE Millenia Walk
9 Raffles Boulevard
Singapore 039596

Fee: $68

DURATION CONTENT
1:30 pm – 2:00 pm Registration
2:00 pm – 2:50 pm 1. Fundamentals of running an F&B

2. Marketing, psychology and branding fundamentals

2:50 pm – 4:10 pm Digital Marketing: Leveraging social media to boost your F&B profits
4:10 pm – 4:40 pm Break
4:40 pm – 5:15 pm Technologies that help F&B

Benjamin Yang

Benjamin Yang is the Managing Director of Novitee Pte Ltd. He is known in Asia as the leading
F&B Profit Strategist.

An internationally sought-after speaker and consultant, Benjamin has worked extensively,
both locally and abroad with some of Asia’s biggest brands, such as Sakae Holdings, Pezzo
Pizza, Greendot, Shilin, Each A Cup, Hypermart, Joe & Dough, etc.

A multi award-winning entrepreneur, he is frequently featured in the local media on
widely-read topics, such as F&B Psychology and F&B Strategies.

Sign Up Now!

*Should you have any enquiry, please contact Ying Ting at event@smecentre-sccci.sg or at 6337 8381.

ORGANISED BY:

SUPPORTED BY:

EVENT PARTNER: